An in-game marketing quick guide

Why in-game marketing?

Generation Z consumes entertainment completely differently. There is a switch happening from traditional media to newer forms of entertainment.

GenZ is no longer the generation that will sit on the couch and watch some television. They are very digital and often prefer paid subscriptions over free subscriptions with advertisements.

That makes them even more difficult to reach!

Is your company still reaching them? And what about Generation Alpha? These kids are pushing this switch even further!

Statistics that show GenZ increased interest in gaming versus watching TV shows or movies at home.
Mockup in-game marketing quickguide

Download our quickguide now!

Our free quick guide covers the why and how to reach this young audience by applying gaming to your marketing and communication strategy!

With our step-by-step process, your campaign will reach maximum potential with this difficult-to-reach audience!

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Don't be a stranger!

Don't hesitate to contact us with any questions! We are happy to help you in your quest to add gaming to your marketing and communication strategy!

Benjamin van Iseghem, Xander Van Buggenhout, Stephan Celis