An in-game marketing quick guide
Why in-game marketing?
Generation Z consumes entertainment completely differently. There is a switch happening from traditional media to newer forms of entertainment.
GenZ is no longer the generation that will sit on the couch and watch some television. They are very digital and often prefer paid subscriptions over free subscriptions with advertisements.
That makes them even more difficult to reach!
Is your company still reaching them? And what about Generation Alpha? These kids are pushing this switch even further!