March 4, 2025
New Epic Games UI Design Hints at Map Like Counts: a Game-Changer for UEFN Creators?
Epic Games is doubling down on support for creators inside the Fortnite ecosystem. According to the latest roadmap updates, several powerful new features are coming in Q2 2025 that will give creators even more control over their island performance, launch timing, and player retention.
Epic Games is doubling down on support for creators inside the Fortnite ecosystem. According to the latest roadmap updates, several powerful new features are coming in Q2 2025 that will give creators even more control over their island performance, launch timing, and player retention.
Here’s what’s on the way:
This long-awaited feature will allow creators to test multiple island thumbnails and see which version attracts the most players. It’s a game-changer for discoverability and will help creators better understand what visual elements drive clicks.
Creators will soon be able to schedule island launches in advance. This is a huge quality-of-life upgrade for teams working across time zones — and opens the door to more strategic thinking.
Launching at different times allows creators to experiment with when their content performs best. While weekends might see more players on the platform, they also come with more competition. Scheduled Publishing gives creators the tools to test and optimize their discovery windows.
One of the biggest updates for creators focused on long-term engagement: new retention data will show how many players return after one day or seven days. These insights will help developers better understand what’s working — and where gameplay loops might need improvement.
These updates mark a clear shift in Fortnite’s creator strategy: giving developers not just the tools to build amazing experiences, but also the data and flexibility to grow them.
At Mapshot, we’re excited to start experimenting with these features and help brands and IPs get even more value out of their virtual world activations.
