Fortnite - Aïki Prop Hunt
How do you create top-of-mind awareness for a young generation that has become blind to advertising and shifted away from traditional media?
Join them where their passion is, for example, inside the games they are already playing!
Belgium’s instant noodle brand, Aïki, understands this very well. They have already been active in the gaming scene for quite a while with different yearly campaigns.
Mapshot introduced Aïki into the Fortnite metaverse with a beautiful Prop Hunt island. The Fortnite island is divided in different zones like the Aïki Festival, Aïki Restaurant, and the Aïki University. These zones match the target audience of Aïki.
Each week during the four-week campaign, players can unlock multiple achievements in order to win different prizes like a Playstation 5, Steam Deck and a year supply in Aïki cups!