Fortnite - Proximus Fiber Hyper Run
How do you create top-of-mind awareness for a young generation that has become blind to advertising and shifted away from traditional media?
Join them where their passion is, for example, inside the games they are already playing!
Belgium’s biggest telco, Proximus, understands this very well. They have already convinced the gaming audience that their Fiber is the best pick for gaming performance.
They stepped into Fortnite with three tournaments lined up with amazing prices for the players to win!
To win, the players must complete a “Hyper Run”. A jump course that pushes the player forward faster and faster. Each level transitions from an Urban environment towards a futuristic one, telling the player Proximus has the fastest network, which is ready for the future!