Fortnite - RIProken

To support the RIProken campaign of "Kom op Tegen kanker", a Belgian NGO to combat cancer, we build a custom Fortnite world.

The campaign goal is to discourage teenagers to start smoking by creating awareness of the negative impact on their health when smoking.

The Fortnite map is an Open World environment that players can freely explore.

It includes 8 parkours they need to beat in the fastest time possible. In the parkours, we inform the player about the chemicals released during smoking and their potential impact on your body.

Players need to avoid gas clouds or suffer the consequences.

Campaign setup

Launch

Offline launch of the RIProken campaign on the Gameforce conference.

Influencer support

Online RIProken campaign via Influencer content on TikTok and Twitch.

Aftermovie

RIProken aftermovie of the finale during which the four best players competed for the trophy and ultimately with a Playstation 5 as the main prize.

Results

Although the campaign was wrapped-up in November 2022, we still see daily activity, which shows the longevity of quality gaming content!

In a world with short attention spans, our average playtime sits over 30 minutes!

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Knowledge Nugget

Don't be afraid of the stereotype in which GenZ only has an attention span of 60 seconds. There is more to their life than a TikTok video. Our average playtime in different projects easily reaches 30 minutes and beyond. On top of that, the game creates hours of streaming content they happily consume!

Coverage

Island screenshots

More Inspiration

More and more companies are using gaming in their marketing and communication strategy. To reach the younger audience, you'll need to get creative! Checkout our full portfolio and get inspired by more of our work!

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