Fortnite - RIProken 2023

To support the yearly RIProken campaign of "Kom op Tegen kanker", a Belgian NGO to combat cancer, we build a new custom Fortnite world.

The campaign goal is to discourage teenagers to start smoking by creating awareness of the negative impact on their health when smoking.

The Fortnite map includes a small parkour with educational messages and links to the toxic substances released during smoking. The game ends with an impressive boss battle against "SmokeZilla", a custom-designed boss monster that embodies the adverse effects of smoking.

Campaign Setup

The campaign started with the release of a single-player version of the game to introduce the concept of the SmokeZilla battle. After this, RIProken launched the campaign with a duo mode. Players had to join battle with a friend to defeat Smokezilla in the fastest time possible to compete for different prices and a ticket to enter the final event. The final event was a livestream during which the best players could join influencers to defeat Smokezilla in an all-out mass battle for the final blow and defeat of the monster.

Aftermovie

Screenshots

More Inspiration

More and more companies are using gaming in their marketing and communication strategy. To reach the younger audience, you'll need to get creative! Checkout our full portfolio and get inspired by more of our work!

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