How to Market Your Game in Roblox: Strategies for Success
In the world of games, especially in immersive platforms like Roblox, Fortnite, and Counter-Strike, one concept reigns supreme: the core game loop. If you’re a brand manager exploring how games can amplify your brand, understanding this concept can make all the difference between a fleeting experience and one that keeps players coming back for more. Let’s break down what a core game loop is, and why it’s crucial for your branded game experience.
A core game loop is the repetitive cycle of actions that players go through in a game.
Think of it as the "heartbeat" of the game. It’s what players do over and over, and if it’s well-designed, it’s what makes a game fun and addictive.
A simple example could be "collect - upgrade - challenge": a player collects resources, uses them to upgrade their character or abilities, and then takes on a challenge that tests those new abilities. This cycle is repeated, creating a rhythm that keeps players engaged.
A well-crafted core game loop is essential for keeping players entertained and, importantly for you as a brand, ensuring that players stick around long enough to engage with the message you want to share.
It’s about player retention—the longer players stay in your game, the more time they spend interacting with your brand. A good game loop gives players a sense of progress and accomplishment, rewarding them for their time, and encouraging them to continue.
When designing a branded game experience, you want players to stay and enjoy themselves. A strong core game loop is like a magnet—players want to go "just one more round" before they quit.
If your game lacks a solid loop, players might try it once, but they'll likely move on quickly. With the right loop, though, they'll stay, they'll engage, and they'll come back. This increases average playtime, which, in marketing terms, means longer brand exposure.
To make this more tangible, let's look at some popular examples of core game loops that work well:
Fortnite (Battle Royale Loop): Players drop in, gather weapons, fight opponents, and try to be the last one standing. The excitement of gathering better loot and improving your skills is what keeps players hooked.
Roblox (Obby or Obstacle Course Loop): Players navigate an obstacle course, complete challenges, and often unlock new levels or features. The progression and challenge/reward system is what keeps them engaged.
When planning a game for your brand, consider what actions your players will repeat and how those actions lead to rewards or progression.
For example, in a branded game about sustainability, your core game loop could be "collect recyclables - earn points - upgrade your virtual city." This simple loop can effectively convey your brand’s values while providing a satisfying gameplay experience.
If you want your branded game to capture attention, create meaningful engagement, and leave a lasting impression, then nailing the core game loop is non-negotiable. A well-crafted loop ensures that players are not only entertained but are also spending more time with your brand, building deeper connections.
Ready to dive deeper into game design for your brand? Check out our guides & articles on our academy page, or reach out for a consultation.
