In-game marketing, a win-win for brands and influencers
Roblox has grown into a powerful platform not just for gaming but also for marketing.
Whether you’re launching your own game or a branded experience, you want to ensure that your creation reaches the right audience and gains traction.
In this article, we’ll explore some effective ways to market your Roblox game, from leveraging free User-Generated Content (UGC) to influencer campaigns and integrating with existing games.
Roblox is all about creativity, and one of the best ways to market your game is by encouraging free User-Generated Content.
UGC can include custom outfits and accessories.
UGC will bring a lot of players from all over. They're not always the best quality as a lot of players just come for the UGC, but this strategy can help to gain initial traction or create spikes.
If your game has a good loop, you will possibly get them hooked. You can also give away UGC items as rewards for reaching milestones, such as coming back multiple times, finishing a level, or inviting a friend.
Roblox Ads Manager is a powerful tool for enhancing your game's visibility.
It offers various advertising products, each tailored to different content types and placements:
Immersive Ads: Promote experiences, videos, or images within immersive ad units placed in other creators' experiences.
Search Ads: Feature your experience as a sponsored tile in search results, targeting users searching for specific keywords.
Sponsored Experiences: Advertise your experience within the Sponsored category on the Home page, reaching a broad audience.
Sponsored Items: Increase the discoverability of your 3D user-generated content within the Marketplace by sponsoring items.
Each advertising product allows you to choose your audience, schedule the duration of your ad, and specify your daily budget. Creating compelling ads that clearly showcase what makes your game enjoyable can maximize your reach and attract more players.
Roblox has a vibrant community of influencers with dedicated fan bases. Collaborating with these influencers can help you reach thousands, if not millions, of potential players.
Influencers can livestream your game, create tutorial videos, or even host events within the game. Their genuine enthusiasm can generate buzz and build credibility for your game.
To make the most of an influencer campaign, pick creators whose audience aligns with your target demographic and whose style matches the tone of your game.
Roblox doesn't exist in a vacuum.
Many of the most successful game launches involve social media channels like TikTok, YouTube, and Instagram.
By creating shareable content—such as teaser trailers, behind-the-scenes footage, or challenge videos—you can reach players both on and off the Roblox platform.
Encourage players to share their in-game achievements or invite their friends, and consider running social media contests to create additional engagement.
One of the most powerful ways to market your Roblox game is by integrating it with existing popular games.
This could mean creating a cross-promotion event where items or achievements in one game unlock benefits in another, or partnering with an existing game to include your game's branding within their environment.
By tapping into the existing player base of another game, you can introduce your game to a wider audience. This kind of collaboration not only expands your reach but also lends credibility to your new game.
Marketing a Roblox game requires a multi-channel approach that leverages the creativity of the community, strategic ad placements, influencer reach, and the broader social media ecosystem. By combining these strategies, you can maximize your game’s visibility and ensure players are excited to come back for more.
Ready to launch your next big Roblox game? Mapshot can help with all of the above! Check out our other guides on the academy page for more insights on building successful brand experiences.
