Aïki: Mini Game Map

Players navigated through a series of noodle-themed challenges, with levels designed to keep them entertained and engaged while subtly reinforcing Aiki's brand values. Each challenge tested their agility, problem-solving skills, and creativity—mirroring the quick and inventive attitude Aiki brings to their instant noodles.

This activation not only introduced Aiki Noodles to a new, gaming-savvy audience but also created a memorable and shareable experience, leading to thousands of in-game impressions and strong player retention. By tapping into the Fortnite community, Aiki successfully positioned itself as a fun, relatable brand that speaks the language of its target group.