Winx Club: Magix

The experience introduces Alfea, the iconic fairy school, brought to life with vibrant environments, dorm customization, and evolving adventures inspired by the upcoming Netflix reboot.

Winx club thumbnail
Client
Rainbow
Case
In collaboration with Rainbow S.p.A. and Netflix, Mapshot is bringing the magical world of Winx Club to Roblox ahead of the series’ global reboot.
Game
Roblox

A Living, Breathing World

Winx Club: Magix Forever is built as a persistent world that grows over time.

Players can:

  • Embark on story-driven adventures featuring familiar Winx characters

  • Customize their dorms, wings, outfits, and magical tools

  • Join seasonal events tied to the series’ narrative

  • And more

Every feature is designed to blend storytelling, creativity, and community. Capturing what makes Winx timeless for fans of all ages.

Designing for Scale and Story

The project spans multiple development milestones, including:

  • Narrative-driven adventure updates

  • Deep UI/UX systems

  • Custom character model, animations, spells, and VFX to express each fairy’s unique magic

  • Integrated UGC monetization and collectible cosmetics

  • Regular content drops for events and expansions

Impact

The world is designed to become a long-term home for fans. A destination where creativity, friendship, and magic come together.

The experience launched in September 2025 and reached over 1 million players in under a month, without any free UGC items. This shows how strongly the audience connected with the world itself. The game continues to grow daily as we keep expanding it with new content and features.

Trailer

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