RIProken: Lab Escape (2024)

This interactive Fortnite experience educates players on the dangers of smoking in an engaging and memorable way.

RipRoken 2024 Thumbnail
Client
Kom op tegen Kanker
Case
Online / booth activation
Game
Fortnite
Last year, we introduced Smokezilla, a custom monster designed to illustrate the negative effects of smoking. This year, he's back, and players find themselves in the lab where Smokezilla was created.

In 'RIPRoken Lab Escape' players must navigate through the dangerous facility, escaping room by room.

Each room presents a unique challenge tied to harmful smoking-related substances—such as tar, radiation, cataracts, and nickel. Players solve quizzes to advance, ultimately working to seal the lab and prevent the spread of the Smokezilla clones.

This interactive Fortnite experience educates players on the dangers of smoking in an engaging and memorable way.

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