Den Helder
We developed a non-violent racing map for the IOC and P&G’s “Mr. Propre” brand. Initially launched in the French market, the campaign was later expanded to other markets due to its success.
We teamed up with our friends at BUFF.Game to create an Olympics-inspired "Kitchen Race" map for P&G’s “Mr. Propre” brand.
The goal is to complete the race as quickly as possible while collecting speed boosts by cleaning stains using Mr. Propre products.
The map was launched on the official Olympics Epic account. We also assisted the Olympics in setting up their Fortnite account to ensure the map could be published there seamlessly.
Close to 100K gamers opted into the challenge, generating over 700K minutes brand engagement by playing the bespoke map for an average of 24 minutes per player.
