RIProken (2022)
Pringles launched “Pop to the Top,” a campaign featuring the first-ever Pringles Island in Fortnite. It’s an “Only Up” parkour challenge in which players can compete for the fastest time.
Mapshot created a new Fortnite game to support the "Pop to the Top" campaign, which promotes four new Pringles flavors. The game was an "Only-Up", a parkour-type game in which the players must keep climbing upwards until they reach the finish line.
Players could compete for the fastest completion time and upload their record times on Discord. To increase player engagement, we've added multiple Pringles collectible cans that the players can use to unlock extra items. We also added three mini-games in the lobby for players to enjoy between their parkour attempts.
Different influencers from 8 European countries played the game on livestreams during the campaign to engage their community.
