
The experience introduces Alfea, the iconic fairy school, brought to life with vibrant environments, dorm customization, and evolving adventures inspired by the upcoming Netflix reboot.

Winx Club: Magix Forever is built as a persistent world that grows over time.
Players can:
Embark on story-driven adventures featuring familiar Winx characters
Customize their dorms, wings, outfits, and magical tools
Join seasonal events tied to the series’ narrative
Every feature is designed to blend storytelling, creativity, and community. Capturing what makes Winx timeless for fans of all ages.
The project spans multiple development milestones, including:
Narrative-driven adventure updates
Deep UI/UX systems
Custom character model, animations, spells, and VFX to express each fairy’s unique magic
Integrated UGC monetization and collectible cosmetics
Regular content drops for events and expansions
The world is designed to become a long-term home for fans. A destination where creativity, friendship, and magic come together.
The experience launched in September 2025 and reached over 1 million players in under a month, without any free UGC items. This shows how strongly the audience connected with the world itself. The game continues to grow daily as we keep expanding it with new content and features.